Lexus new premium partner of the Upper Austria Ladies Linz

Competition for VIP tickets, backstage tour and overnight stay in the players' hotel

Lexus will make its first appearance as an automotive partner at the Upper Austria Ladies Linz in 2024: The premium manufacturer will provide the electrified vehicle fleet for the players at this year's Upper Austria Ladies Linz, which will take place at the Linz Design Center from 28 January to 4 February 2024.

At the tournament, visitors will have the opportunity to get to know the manufacturer's models up close. These include the all-electric premium SUV Lexus RZ and, as a further highlight, the brand-new Lexus LBX. The compact SUV is the smallest Lexus to date. It is ideal for urban life and does not compromise on the premium experience through quality and attention to detail.

Tournament Director Sandra Reichel emphasises: "It makes me proud that we have been able to gain a global corporation as a new premium partner. Lexus combines luxury, style and innovation and responds to the personal wishes of its customers with the Japanese principle of warm hospitality. All of these values also apply to us when we organise our annual tournament for tennis fans and players. In addition, the electrified Lexus fleet fits perfectly with our conviction as a green event."

Lexus defines luxury personally

Lexus, synonymous with luxury, style and innovation since 1989, presents premium vehicles that embody an impressive fusion of advanced technology, masterful craftsmanship and understated elegance. It's not just about owning a car - it's about the unfolding of great experiences. Lexus defines luxury personally - with this brand, customers have the choice to feel special in every moment. "Omotenashi", the Japanese principle of warm hospitality, accompanies every experience. The vehicles are more than just technology - they are an expression of commitment, loving cultivation and imaginative technology for an unforgettable driving experience. As customers experiencing the luxury lifestyle of a lifestyle brand, you can be sure that every moment with Lexus is exceptional. Immerse yourself in pioneering luxury mobility.

Lexus and tennis

Lexus has been the official automotive partner and platinum partner of the ATP Tour since 2023. As part of the multi-year collaboration, Lexus will utilise tournament partnerships in key markets to target a luxury-savvy audience. This includes the recently announced partnership between Lexus and the LTA in the UK, including the Cinch Championships (Queen's) and Rothesay International (Eastbourne), as well as the Fayez Sarofim & Co. U.S. Men's Clay Court Championship (Houston). As part of its ATP commitment, Lexus has now extended its tennis sponsorship by partnering with the WTA 500 Upper Austria Ladies Linz tournament.

Win VIP tickets and backstage tour

Lexus is also organising a competition via the tournament's Instagram account (@wtalinz). Participants can look forward to unforgettable experiences with Lexus. In addition to the VIP day tickets, the two lucky winners can look forward to a backstage tour and an overnight stay at the players' hotel (2/3 February). The competition runs from now until 25 January 2024.