At the FE&MALE Sports Conference "Advantage Ladies" on 29 January 2025 at the Design Center Linz, prominent speakers will discuss the investment potential, opportunities and future viability of sport and the potential that women's sport can contribute to this. Organised by Upper Austria Ladies Linz, Sport Austria and the Austrian Tennis Federation, the event will take place as part of the renowned WTA 500 women's tennis tournament in Linz.
The programme is divided into three thematic blocks that highlight opportunities for cooperation between sport, business, science and the media, highlight new perspectives for women's sport and express the power of sport and the associated visions for society.
Austria's renowned sports presenter Alina Zellhofer will once again lead through a programme this year that sets strong accents and provides new impulses.
The programme is updated on an ongoing basis.
Ticket prices
| 2025 | |
|---|---|
| Normal price | 149,00 € |
| VIP | 399,00 € |
| Pupils & students | 65,00 € |
| Wheelchair users | 65,00 € |
All tickets include participation in the conference and networking, catering during the day and seats at centre court for the evening matches of the Upper Austria Ladies Linz.
The VIP ticket also includes access to the VIP club including catering and drinks as well as VIP seats at centre court for the evening matches.
Photos: Sport Austria/Florian Rogner
Programme 2025
9.00 - 9.30 a.m.
Arrive, check in, have a coffee: Welcome!
9.30 - 9.45 a.m.
Opening
9.45 a.m.
OPENING PANEL
Dialogue of possibilities
Prof. Dr Markus Hengstschläger + Special Guest
Driving Change
#Collaboration
10.35 - 11.05 a.m.
KEYNOTE
Formula One and the 50-Year Gender Barrier: Why the Wait, and How to Change the Race
Tom Stanton, Head of Driver Development at More than Equal Fran Longstaff, Head of Research at More Than Equal
11.10 - 11.40 a.m.
KEYNOTE
Beyond Words - How sports brands take impactful decisions in sports sponsorship
Yana Bokareva, Sports Marketing Manager at ASICS EMEA
11.45 - 12.30
PANEL TALK
Value of Collaboration: Creating a Supportive Environment in Sport
Tom Stanton, Head of Driver Development at More than Equal Fran Longstaff, Head of Research at More Than Equal
Yana Bokareva, Sports Marketing Manager at ASICS EMEA Jürgen Irsigler, CEO Admiral Sportwetten GmbH
12.30 - 13.30
Lunch break
New horizons
#Perspectives
1.40 - 2.20 pm
KEYNOTE
14.30 - 15.15
KEYNOTE
Women's sport in Austria: Between hurdles and flying high
David Pfarrhofer, Institute Director at market MarktforschungsgmbH & CoKG
14.25 - 15.00
PANEL TALK
Women's sport through the eyes of men: Perception versus reality
Nico Langmann (Austrian wheelchair tennis player and Paralympics participant), Marcel Meinert (TV commentator for Sky Germany). More exciting speakers will follow.
15.00 - 15.30
Let's Stretch & Smile
Power of Sport
#Visions
15.35 - 15.50
KEYNOTE
Unleashing Potential: Saman's Journey to a Stronger You
Saman Soltani, IOC Refugee Olympic Team Paris 2024
16.00 - 16.40
PANEL TALK
Sport as a game changer for a more equal world?
Alexandra Tschacher, Teamlead External Communications and Social Media, Plan International
Lena Millonig, Sport Ambassador Plan International
16.45 - 17.20
PANEL TALK
Dream. Achieve. Inspire: The next generation in sport
17.30- 18.30
NETWORKING
Networking - Strengthening bonds for tomorrow
From 18.30 hrs
Evening match
The event will once again be hosted by ORF journalist Alina Zellhofer, who has just been voted Sports Journalist of the Year in Austria.