29 January 2025
At the FE&MALE Sports Conference "Advantage Ladies" on 29 January 2025 at the Design Center Linz, prominent speakers will discuss the investment potential, opportunities and future viability of sport and the potential that women's sport can contribute to this. Organised by Upper Austria Ladies Linz, Sport Austria and the Austrian Tennis Federation, the event will take place as part of the renowned WTA 500 women's tennis tournament in Linz.
The programme is divided into three thematic blocks that highlight opportunities for cooperation between sport, business, science and the media, highlight new perspectives for women's sport and express the power of sport and the associated visions for society.
Austria's renowned sports presenter Alina Zellhofer will once again lead through a programme this year that sets strong accents and provides new impulses.
The programme is updated on an ongoing basis.
Ticket prices
| 2025 | |
|---|---|
| Normal price | 149,00 € |
| VIP | 399,00 € |
| Pupils & students | 65,00 € |
| Wheelchair users | 65,00 € |
All tickets include participation in the conference and networking, catering during the day and seats at centre court for the evening matches of the Upper Austria Ladies Linz.
The VIP ticket also includes access to the VIP club including catering and drinks as well as VIP seats at centre court for the evening matches.
Photos: Sport Austria/Florian Rogner
Programme 2025
9.00 - 9.30 a.m.
Arrive, check in, have a coffee: Welcome!
9.30 - 9.45 a.m.
Opening
9.45 - 10.25 a.m.
OPENING PANEL
Dialogue of possibilities
Prof Dr Markus Hengstschläger
Dr Lara Vadlau, Olympic sailing champion
Driving Change
#Collaboration
10.30 - 11.00 a.m.
KEYNOTE
Formula One and the 50-Year Gender Barrier: Why the Wait, and How to Change the Race
Fran Longstaff, PhD, Head of Research, More Than Equal
11.05 - 11.35 a.m.
KEYNOTE
Beyond Words - How sports brands take impactful decisions in sports sponsorship
Yana Bokareva, Sports Marketing Manager at ASICS EMEA
11.35 - 12.15 h
PANEL TALK
Value of Collaboration: Creating a Supportive Environment in Sport
Fran Longstaff, PhD, Head of Research, More Than Equal
Yana Bokareva, Sports Marketing Manager at ASICS EMEA
Barbara Schett-Eagle, former WTA No. 7 in singles, TV-
Expert
12.15 - 13.15
Lunch break
New horizons
#Perspectives
1.25 - 1.55 pm
KEYNOTE
Hype or sustainable growth? The change illustrated with figures and case studies.
Bettina Baer, Client Service Director, Two Circles
14.00 - 14.30
KEYNOTE
Women's sport in Austria: Between hurdles and flying high
David Pfarrhofer, Institute Director, MARKET
14.35 - 15.10
PANEL TALK
Women's sport through the eyes of men: Perception versus reality
Nico Langmann, wheelchair tennis player
Marcel Meinert, TV commentator, Sky Germany,
Jürgen Irsigler, CEO, Admiral Sportwetten GmbH
Marc Philippe, PhD, Head of Competence Centre Science, Olympiazentrum Vorarlberg GmbH
3.15 - 3.45 pm
Let's Stretch & Smile
Power of Sport
#Visions
3.50 - 4.10 pm
KEYNOTE
Unleashing Potential: Saman's Journey to a Stronger You
Saman Soltani, IOC Refugee Olympic Team Paris 2024
16.15 - 16.55
PANEL TALK
Sport as a game changer for a more equal world?
Alexandra Tschacher, Teamlead External Communications and Social Media, Plan International
Lena Millonig, track and field athlete, sports ambassador for Plan International
Damir Djukic, former national handball player, coach and Plan International ambassador
17.00 - 17.30
PANEL TALK
Dream. Achieve. Inspire: The next generation in sport
Magdalena Lobnig, Rowing, Olympics
Bronze medallist2021
Isabella Frint, volleyball player, Oberbank Steelvolleys Linz-Steg
Ivonn Simeonova, Development Driver, More Than Equal
Yara Maria Kandlbinder, football referee
Charlize Mörz, gymnast of the year 2024
From 5.45 pm
Networking
From 18.00 hrs
Evening match
The event will once again be hosted by ORF journalist Alina Zellhofer, who has just been voted Sports Journalist of the Year in Austria.