ADMIRAL Sportwetten remains a premium partner

The partnership with ADMIRAL Sportwetten is another highlight in the history of the WTA tournament in Linz, as Sandra Reichel said when the cooperation was sealed. "ADMIRAL is my partner of choice because the company is not only a reliable partner for sport in Austria. Through its partnerships in handball and soccer, ADMIRAL has already set a clear signal for the promotion of women's sport in Austria." 
 
Jürgen Irsigler, CEO ADMIRAL Sportwetten, emphasizes: "The indoor tournament in Linz, which was recently upgraded to a WTA 500 event, is a traditional event and certainly a highlight in the annual Austrian sports calendar. Following our extensive involvement in handball and soccer over several years, the cooperation in women's tennis is another important step towards the sustainable promotion of women's sport in Austria." 

ADMIRAL Sportwetten's commitment and support has since developed into a real passion for women's sport. This is why the successful company was spontaneously enthusiastic about Sandra Reichel's idea to support the FE&MALE Sports Conference under the name Advantage Ladies. At this women's sports symposium on January 31, prominent speakers will report on the initiatives being taken to strengthen women in sport in Austria. 

Remarkable parallel: the women's tennis classic was launched in 1991 in Wels by Peter-Michael Reichel. ADMIRAL has been a strong operating brand with firm roots in Austria since 1991 and is the market leader in the stationary sports betting and gaming sector. 

ADMIRAL, a subsidiary and operational umbrella brand of the global gaming technology group NOVOMATIC, is one of the largest sports sponsors in Austria and is involved in both top-level and popular sports. Founded in 1991, ADMIRAL Sportwetten GmbH has been a sponsor of the 1st and 2nd Austrian Bundesliga since 2021 and a competition sponsor of the Austrian Women's Bundesliga since 2023. ADMIRAL also supports more than 300 sports clubs, associations and events and is a passionate partner of sport throughout the country.
 
The cooperation with Upper Austria Ladies Linz includes a series of special promotions that will be implemented both on site at the Design Center Linz and online, for example via social media. The highlight will be ADMIRAL Day on January 31, 2024.