Days
Hours
minutes
Seconds

The Advantage Ladies FE&MALE Sports Conference is a platform for diversity, equality and dialogue in sport. In cooperation with Sport Austria and the Reichel Business Group, it brings together people who shape sport - on and off the pitch.

FE&MALE consciously stands for female and male - and above all for the „&“ in between: for connection, responsibility and shared learning across roles, disciplines and systems. Diversity in sport arises from the interplay of different perspectives, roles and experiences - and it is precisely in this interaction that its potential lies.

Each year, the conference focuses on key levers for change in sport - from structures and leadership to media, science, culture and responsibility. The focus is on the question of how sport can be made fairer, more inclusive and more sustainable.

Embedded in the international women's tennis tournament Upper Austria Ladies Linz, the FE&MALE Sports Conference is unique in its combination of depth of content, international visibility and a high-performance sporting context. It brings together decision-makers from the worlds of sport, politics, media, business, science and education to learn from each other and make a joint impact.

Newsletter

Get information about tickets & speakers.

Advantage Ladies, the FE&MALE Sports Conference, goes into her 2026 fourth edition and is a platform for diversity, justice and exchange in sport. In co-operation with Sport Austria and the RBG Reichel Business Group GmbH it brings together people who shape sport - on and off the pitch.

FE&MALE consciously stands for female and male - and above all for the & in between: Connection, responsibility and mutual learning. Diversity is more than a binary system - yet the focus in 2026 is on a central lever for change: male allyship.

Embedded in the international women's tennis tournament Upper Austria Ladies Linz the conference is unique in its visibility and open to all sports. Participants from sport, politics, media, business, science and education exchange experiences and learn from each other.

Design Center Linz

8 April 2026

Newsletter

Be the first to receive information about tickets & speakers.

Design Center Linz

8 April 2026

PROGRAM

Information on the 2026 programme.

See you in 2027

We will take the next joint step in 2027 - the exact date will be published in autumn 2026. Until then, we will continue to work together to develop sport as a space for dialogue, responsibility and change. We look forward to continuing on this path with you.

2026
Normal price165,00€
VIP399,00 €
Pupils & students50,00€
Wheelchair users50,00 €

Ticket

Normal price

165,- €

VIP

399,- €

Pupils and students

50,- €

Wheelchair users

50,- €

The conference ticket includes:

  • Participation in the entire conference day
    (morning: keynotes & high-level panels | afternoon: workshop programme)
  • Participation in two freely selectable workshops from various sport-specific subject areas
    (Workshop registration takes place after ticket purchase, shortly before the conference | allocation on a first come, first serve basis)
  • Lunch and drinks during the conference day
  • Access to the FE&MALE networking area
  • Seating ticket at centre court for the evening match of the Upper Austria Ladies Linz | WTA 500

As part of the conference, participants can also take advantage of a special hotel offer at the nearby Courtyard by Marriott Linz. 

If you are interested, please contact bk@matchmaker.at (Note: Advantage Ladies participation). Please note that there is only a limited contingent and the offer is only valid while stocks last.

Cost single room: 175€

Cost double room: 200€

One ticket.

One day. A unique sports context.

One ticket opens the door to a unique conference experience in the heart of Linz: an intensive morning with keynotes, dialogues and panels, practical workshops in the afternoon and the direct connection to the international WTA 500 tournament Upper Austria Ladies Linz.

The FE&MALE Sports Conference combines content, encounters and top-class sport - and creates spaces for exchange, new perspectives and genuine networking across sports, disciplines and roles.

What you can expect

The conference morning

One ticket opens the door to a unique conference experience in the heart of Linz: an intensive morning with keynotes, dialogues and panels, practical workshops in the afternoon and the direct connection to the international WTA 500 tournament Upper Austria Ladies Linz.

The FE&MALE Sports Conference combines content, encounters and top-class sport - and creates spaces for exchange, new perspectives and genuine networking across sports, disciplines and roles.

The workshop afternoon

In the afternoon, the workshops
targeted spaces for deepening, exchange and
practice-orientated work. Building on the
impulses of the morning, they enable a
Intensive dialogue with central
Topics from different perspectives.

 

The focus is on reflection, dialogue and the transfer to one's own sporting practice. The formats combine expertise with interactive elements and promote concrete opportunities for action in everyday sport. In this way, insights are used to create joint impetus for sustainable change - particularly with regard to the promotion and visibility of women and girls in sport.

PROGRAM

What you can expect:

Sports
comprehensive
network

Cross-sport, young, interdisciplinary - discover new faces and socialise off the beaten track.

Practical experience

Experience specialised topics in workshops.

Give impulses

Keynote speeches by experts offer fresh perspectives and inspiration.

Share the excitement live

Experience the top players up close at the Upper Austria Ladies Linz evening match.

What's new?

More room for exchange, depth and knowledge transfer.

Based on the experience of the last three years and feedback from our participants, we are expanding Advantage Ladies, the FE&MALE Sports Conference, to include in-depth afternoon workshops for the first time in 2026.

The conference brings together people with very different roles and responsibilities in sport - from decision-makers to coaches, operational experts in the field of youth and sports development, media and communication managers to active and former competitive athletes - and many others who help shape sporting events from a wide variety of perspectives and bring enormous expertise to the table themselves.

In the workshops, we create targeted spaces for dialogue, specialist input and transfer into your own sports practice - beyond frontal lectures. The aim here is not just to take away content, but to reflect together, learn from each other and develop specific ideas for your own system.

Because real change happens where knowledge is shared, responsibility is thought through together and experience is brought together - United for Change.

PROGRAM

What you can expect:

Sports
comprehensive
network

Cross-sport, young, interdisciplinary - discover new faces and socialise off the beaten track.

Practical experience

Choose two of six workshops and experience specialised topics at first hand.

Give impulses

Keynote speeches by experts offer fresh perspectives and inspiration.

Share the excitement live

Experience the top players up close at the Upper Austria Ladies Linz evening match.

Quotes

Voices that have moved:

That was the FE&MALE Sports Conference 2026

Speakers who have made a difference:

Credit: Michael Meindl

Judy
Murray

Credit: Mathias Schulz

Fran
Longstaff

Credit: Matthias Hauer
Mark
Hengstschläger
Credit: Michael Meindl

Janine
Flock

Credit: Matthias Hauer

Andrea
Petkovic

Credit: Michael Meindl

Elsa
Arapi

Credit: Michael Meindl

Sarah
Zadrazil

Credit: Mathias Schulz

Nico
Langmann

The programme on 29.01.2025

9.00 - 9.30 a.m.

Arrive, check in, have a coffee: Welcome!

9.30 - 9.45 a.m.

Opening

9.45 - 10.25 a.m.

OPENING PANEL

Dialogue of possibilities

Prof Dr Markus Hengstschläger

Dr Lara Vadlau, Olympic sailing champion

Driving Change

#Collaboration

10.30 - 11.00 a.m.

KEYNOTE

Formula One and the 50-Year Gender Barrier: Why the Wait, and How to Change the Race

Fran Longstaff, PhD, Head of Research, More Than Equal

11.05 - 11.35 a.m.

KEYNOTE

Beyond Words - How sports brands take impactful decisions in sports sponsorship

Yana Bokareva, Sports Marketing Manager at ASICS EMEA

11.35 - 12.15 h

PANEL TALK

Value of Collaboration: Creating a Supportive Environment in Sport

Fran Longstaff, PhD, Head of Research, More Than Equal

Yana Bokareva, Sports Marketing Manager at ASICS EMEA

Barbara Schett-Eagle, former WTA No. 7 in singles, TV-
Expert 

12.15 - 13.15

Lunch break

New horizons

#Perspectives

1.25 - 1.55 pm

KEYNOTE

Hype or sustainable growth? The change illustrated with figures and case studies.

Bettina Baer, Client Service Director, Two Circles

14.00 - 14.30

KEYNOTE

Women's sport in Austria: Between hurdles and flying high

David Pfarrhofer, Institute Director, MARKET

14.35 - 15.10

PANEL TALK

Women's sport through the eyes of men: Perception versus reality

Nico Langmann, wheelchair tennis player
Marcel Meinert, TV commentator, Sky Germany,
Jürgen Irsigler, CEO, Admiral Sportwetten GmbH
Marc Philippe, PhD, Head of Competence Centre Science, Olympiazentrum Vorarlberg GmbH

3.15 - 3.45 pm

Let's Stretch & Smile

Power of Sport

#Visions

3.50 - 4.10 pm

KEYNOTE

Unleashing Potential: Saman's Journey to a Stronger You

Saman Soltani, IOC Refugee Olympic Team Paris 2024

16.15 - 16.55

PANEL TALK

Sport as a game changer for a more equal world?

Alexandra Tschacher, Teamlead External Communications and Social Media, Plan International
Lena Millonig, track and field athlete, sports ambassador for Plan International
Damir Djukic, former national handball player, coach and Plan International ambassador

17.00 - 17.30

PANEL TALK

Dream. Achieve. Inspire: The next generation in sport

Magdalena Lobnig, Rowing, Olympics
Bronze medallist2021

Isabella Frint, volleyball player, Oberbank Steelvolleys Linz-Steg
Ivonn Simeonova, Development Driver, More Than Equal

Yara Maria Kandlbinder, football referee

Charlize Mörz, gymnast of the year 2024

From 5.45 pm

Networking

From 18.00 hrs

Evening match

The event will once again be hosted by ORF journalist Alina Zellhofer, who has just been voted Sports Journalist of the Year in Austria.