The Advantage Ladies FE&MALE Sports Conference is a platform for diversity, equality and dialogue in sport. In cooperation with Sport Austria and the Reichel Business Group, it brings together people who shape sport - on and off the pitch.
FE&MALE consciously stands for female and male - and above all for the „&“ in between: for connection, responsibility and shared learning across roles, disciplines and systems. Diversity in sport arises from the interplay of different perspectives, roles and experiences - and it is precisely in this interaction that its potential lies.
Each year, the conference focuses on key levers for change in sport - from structures and leadership to media, science, culture and responsibility. The focus is on the question of how sport can be made fairer, more inclusive and more sustainable.
Embedded in the international women's tennis tournament Upper Austria Ladies Linz, the FE&MALE Sports Conference is unique in its combination of depth of content, international visibility and a high-performance sporting context. It brings together decision-makers from the worlds of sport, politics, media, business, science and education to learn from each other and make a joint impact.
One ticket opens the door to a unique conference experience in the heart of Linz: an intensive morning with keynotes, dialogues and panels, practical workshops in the afternoon and the direct connection to the international WTA 500 tournament Upper Austria Ladies Linz.
The FE&MALE Sports Conference combines content, encounters and top-class sport - and creates spaces for exchange, new perspectives and genuine networking across sports, disciplines and roles.
One ticket opens the door to a unique conference experience in the heart of Linz: an intensive morning with keynotes, dialogues and panels, practical workshops in the afternoon and the direct connection to the international WTA 500 tournament Upper Austria Ladies Linz.
The FE&MALE Sports Conference combines content, encounters and top-class sport - and creates spaces for exchange, new perspectives and genuine networking across sports, disciplines and roles.
In the afternoon, the workshops provide dedicated spaces for in-depth exploration, discussion and practical work. Building on the ideas explored in the morning, they enable an in-depth examination of key topics from different perspectives.
Based on the experience of the last three years and feedback from our participants, we are expanding Advantage Ladies, the FE&MALE Sports Conference, to include in-depth afternoon workshops for the first time in 2026.
The conference brings together people with very different roles and responsibilities in sport - from decision-makers to coaches, operational experts in the field of youth and sports development, media and communication managers to active and former competitive athletes - and many others who help shape sporting events from a wide variety of perspectives and bring enormous expertise to the table themselves.
In the workshops, we create targeted spaces for dialogue, specialist input and transfer into your own sports practice - beyond frontal lectures. The aim here is not just to take away content, but to reflect together, learn from each other and develop specific ideas for your own system.
Because real change happens where knowledge is shared, responsibility is thought through together and experience is brought together - United for Change.
