Swarovski creates iconic new trophy for the Upper Austria Ladies Linz

Created by Swarovski’s master craftspeople at the company’s Tyrolean headquarters in Wattens, the shimmering golden trophy captures the strength, grace, and spirit of the women’s game.
 
Measuring 60cm high and weighing 3.5 kg, the trophy comprises a sculptural golden base inspired by the movement of a graceful tennis serve, topped with a shimmering golden tennis ball that sparkles with 8,100 golden-hued, hand-set Swarovski crystals.
 
It is the first tennis trophy created by the Austrian crystal Maison and demonstrates the creativity and savoir-faire that lies at the heart of the brand, which was founded in Wattens in 1895 by Daniel Swarovski.
 
The new trophy will be awarded to the winner of this year’s tournament, which attracts the tennis world elite and takes place from 28 January to 4 February at the Linz Design Centre. It is sure to become a coveted and iconic prize which will shine as a beacon of inspiration to young players around the world.
 
Barbara Schett, tournament Ambassador and Austria’s finest female tennis player of all time, commented: "We are thrilled to present our winner with this magnificent and unique trophy. It is a first on the tennis tour and the players will love it. Swarovski is an incredible global brand, and it makes me very proud that it is Austrian. I love what they are able to create with crystals: the sparkle is incredible, and I can just imagine how the trophy will shimmer beautifully when the Centre Court is darkened during the winner's ceremony."
 
In addition, Swarovski will present a dazzling Millenia necklace to a special guest and tennis legend, as well as 70 Matrix tennis bracelets to all the competitors.
 
Staged in the picturesque city of Linz nestling in the beautiful region of Upper Austria close to the German and Czech borders, Upper Austria Ladies Linz is the world’s second oldest women’s indoor tournament and Austria’s most important sports event for women.  
 
Many tennis superstars have competed at Linz over the years, including 19 of the 29 World No.1s. Legends such as Maria Sharapova, Ana Ivanovic, Jana Novotna, Justine Henin, Lindsay Davenport, Mary Pierce, Victoria Azarenka, Angelique Kerber and Aryna Sabalenka are all past winners, as is US Open champion Coco Gauff, who won her first WTA title here in 2019 at the tender age of 15.
 
This year, the three-time Grand Slam tournament winner and former world number one Angelique Kerber (Germany) and former world number three Elina Svitolina (Ukraine) are among those competing for the trophy and the prize money of 922,573 US dollars. Both have celebrated successful comebacks on the WTA Tour following the birth of their daughters. Dayana Yastremska (Ukraine), sensational semi-finalist at the Australian Open, will receive a wild card at short notice.
 
Tickets for the 33rd Upper Austria Ladies Linz at the Design Centre Linz are available from the Online ticket shop and at all Ö-Ticket advance booking offices.
 
 
ABOUT SWAROVSKI
 
Master of light since 1895
 
Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality. Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as home décor. Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact
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Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are own stores, in more than 150 countries and employs more than 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. Responsible treatment of people and the planet is part of Swarovski's history. Today, this heritage is rooted in sustainability measures that extend across the entire supply chain. There is a particular focus on circular innovation, diversity, inclusion and self-development, as well as the philanthropic work of the Swarovski Foundation, which supports charitable organisations that have a positive impact on the environment and society.